I have wanted to work with old corporate identities and logos for quite some time. As a younger art history student, I loved Andy Warhol and many of the other Pop artists and their progenitors. Having grown up in a print shop and graphics company, I have always appreciated the time, effort and thought that goes into the creation of a corporate identity not to mention creating a few myself. It is more than a symbol or brand, to me, they are works of art... more so when they are signage with some years on them. I hope to do many more retro signs/ logos... my next obsession.
Many questions continue to concern me about copyright/trademark infringement. I have researched these questions a great deal, but short of speaking with a copyright lawyer... I still have questions than need answers. From what I can tell, creating works of "art" from them is acceptable as long as I do not mass produce (create prints) them to make a profit. I know that Campbell's was more than happy to have Andy Warhol use their soup cans, hell, even Disney let him use Mickey Mouse. Coca Cola must love Steve Penley, too...
